A struggling mummy:

Our mummy Saira decided to take a walk down her local high street. It was a beautiful day and she saw lots of lovely mummies pushing their babies in their buggies and Saira smiled to herself and thought, “It’s lovely seeing mummies and their babies having a nice time.” Saira then went into a chemist and saw a very incredible thing. She saw a mummy struggling to push her pram down the very narrow aisle and she noticed that the mummy was picking up lots of baby skin care products, reading the labels and then putting them back down again. In the end the mummy with the baby didn’t buy anything and left the shop.

An idea is born:

That evening when Saira reached home she started to think about the mummy in the shop, the way she struggled with the pram and how she did not find the skincare products for her baby. Then like a bolt of lightning Saira sat up straight and said, “I know how I can help mummies, I can make my own natural range of products for babies and I can sell them on the internet!!” Saira’s own experience of dry skin and love for lotions and potions meant that she knew exactly what kind of ingredients would be gentle for delicate skin.
miyamoo become miamoo.

So with all her ideas buzzing in her head she had to think of a name for her products and business. She thought about the most beautiful thing she knew and her niece Miya came to mind, Miya was called MiyaMoo when she was a baby and Saira thought that “miamoo” would be the perfect name for her business.