ecofabulous is your trusted friend, personal shopper, and inside source for living the well lived ‘eco’ life.

We’re devoted to sharing the wealth of our eco information. And everyday day we’ll provide you with a short and quick recommendation with the latest need-to-know info for living a sustainable life without compromising style or quality.

ecofabulous.com inspires and educates readers about quality eco-friendly products vetted by expert editors and designers. Join us at ecofabulous and don’t miss a beat of the “IT” guide for environmentally conscious beauty, fashion, home, kids and lifestyle products and experiences.

Based in San Francisco, ecofabulous has quickly built its impressive level of trust, credibility and experience by providing fresh, informative reviews of today’s hottest sustainable products that meet our stringent criteria.

Events and Design Projects:

Not only does our team of editors and designers research and write about the best eco-products on the market, but we work together to produce fabulous off-line experiences – whether it’s a “green” event or an interior design project.

Eco-expert Zem Joaquin founded ecofabulous as a result of her personal journey into sustainability. She realized that the products she was using in her home were toxic and thus intensifying the asthma that both of her children battled. The more she learned during the process of transforming her own home into a healthy environment, the less she was able to trust traditional products the way she once had and the more she turned towards an eco lifestyle.

Inspired by her mentor William McDonough, whose Cradle to Cradle philosophy has galvanized many, Joaquin advises organizations with very high sustainability standards including Global Green, Healthy Child, Healthy World, and Teens For Safe Cosmetics, and is committed to keeping ecofabulous consistent with the high-sustainability standards of these organizations, thus providing credible recommendations for ecofabulous subscribers and fans.