Founded in September 2008, this is the modern girl’s style guide on the road to being gorgeous, glamorous and green, and your new source of everything eco-chic, that’s good for our planet, and good for you too.

But as much as we love fashion, it’s not all frills! Coco Eco Magazine is based on substance. It’s founded on passion because the truth is, the world as we know it, is in huge peril and so are we. You don’t have to be a subscriber to treehugger.com or to have even seen Al Gore’s “An Inconvenient Truth” to know about it. Everyday we’re hearing news about shrinking polar ice caps, or lead-based product recalls from China , rising levels of cancer, or dwindling wildlife populations, not to mention, ferocious wildfires and hurricanes. It’s everywhere, and the news about it can’t be missed. To believe that these incidents are not tied to global warming is naive. To believe that it can’t be reversed is also naïve. With commitment we can stop the damage to our planet.

It’s the time to do something about it while we still can. Every woman has the chance to take a stand. Not just for herself, but for the friends and family in her life now, and in the future.

Unbeknownst to us, we have enormous power and it’s not through petitioning local government. It’s women who buy the groceries, clothing, household items, skincare, and make-up, even cars. Need I go on? Through our choices we have enormous purchasing power and the ability to shift standards and implement change. Influence more stringent regulations in the everyday items that affect our lives. Commit to a healthier standard of living. Money is power and we spend a lot of it so it makes sense to start spending it well. And it comes with the additional bonus of whilst helping the planet; it’ll be good for you too. Don’t kid yourself that those pesticides in your skinny jeans are only bad for our water supply?

We’re not suggesting you accumulate new eco-friendly things to replace the conventional items you already own. In fact, quite the opposite! Being eco aware calls for a review on how we’re living and how we’re spending. Take inventory of your life and choose what you can live without, and be brutal with yourself. Realize that everything you purchase came from somewhere and has to go somewhere. And in that new space, start choosing something positive. Make your money count and put it back so it can reap more. Recycle, reuse, restore, and reinvent. Purchase organic. Support local, sustainable and fair trade. Get creative! And don’t get overwhelmed! Even if you only do one or two things, it all counts.

Most importantly, have fun! There’s a new world of fashion, lifestyle, and beauty out there to explore. Fantastic, stylish and healthy products and companies are immerging everyday, and you’ll find them all in the pages of Coco Eco Magazine. Get to know our Editors and Contributors because they are leading this new revolution.

So ladies, strap on your “Stella’s” and get with the program! It’s time to take a stand . . . and a stroll through Coco Eco Magazine.