Welcome!

I started Care2, back in 1998, to help make the world a better place.

The idea is simple: Make it easy for everyone to live a healthy, green lifestyle and impact the causes they care about most.

The seeds for Care2 were planted many years ago. I was 13 years old, traveling up the Amazon with my father in a thatch-covered boat. My father, an ornithologist, studied the birds, while I marveled at the rich wildlife, lush vegetation and fascinating people we encountered deep in the jungle.

What struck me most was the contrast between the remote tribes living in harmony with the rainforest, and the poverty and deforestation in the most "modernized" towns we visited. I realized the world was terribly out of balance. From that truth, an overwhelming desire to make a difference was born. I believed the power to make a positive change in the world was within each of us. But how could we harness that power?

The answer came in 1998. The Internet. Finally, the power to mobilize the world was at hand. I raised money from some kind and crazy souls, and then really lucked out in finding two extraordinary partners -- Matt McGlynn (now our chief technology officer) and Camilla Eriksson (now our vice president of eCards). In September 1998, we launched Care2 from my tiny apartment.

Care2 provides powerful tools to make a difference in your life, your community, and the world. Our website is driven by passionate people (like you) who want to restore the world's balance. We pride ourselves on being a different kind of company. As a certified Benefit Corporation (B-corp), we’re committed to using the power of business to make a positive social and earth-friendly impact on the world.

Care2 grew out of my apartment a long time ago. Today we are more than 50 employees, 11 million members, 400 nonprofit partners and hundreds of responsible advertisers making a difference.